Total Value Add

I’m pleased to announce the publication of my first e-book, written in collaboration with my business partner, Dr Alasdair Rutherford.

Total Value Add: a new approach to evaluating learning and development is available from Amazon at £7.50 in the UK and $11.90 elsewhere.

The book brings together some of the ideas from the free paper series at www.airthrey.com and from seminars we have held in the past year, packaged with the glossary and book review features of the website.

Our core concepts are that learning evaluation has been badly neglected, and where it has not, has been subject to counter-productive dogma.  Therefore we need a new way of thinking about it.  Not a new tool or technique, as there are plenty of those, but a fresh approach.  Our approach places value at the centre, contends that we need to recognise, capture and measure all the value learning adds, and advocates a situational approach, selecting the evaluation methods that best meet needs.

Hardly rocket science, but sometimes simple messages get confused in a world of complexity.

I hope you read the book and find it useful.  If anyone wants to review it for any journal or website, please get in touch.