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The point of this sort of exercise is to find ways to engage learners, in order to get them into a positive frame of mind for learning. Rather than the same old boring routine of sitting in a classroom, looking at a flipchart or a PowerPoint presentation, the idea is to excite minds by doing something new and different – without losing sight of the learning, and business, objectives.
Of course, the chocolate factory wouldn’t excite factory workers in the food industry, or perhaps any sort of factory workers. But it would be extremely innovative for most of the rest of us. What I recommend is finding out exactly what interests a group of learners, and designing a learning experience around that – be it sport, art, music, animals, the outdoors, magic, drama, or whatever.
Unfortunately, many people perceive this sort of thing as frivolous, but there’s a wealth of theory about innovative approaches to learning, and why they are successful. For starters, my 2006 article on the subject is here.
There are many situations where innovative approaches work well, and I’d be happy to discuss them further. Any interest?
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