Thursday, 13 November 2008

Management development

The current issue of Professional Manager magazine highlights a new research report from the Chartered Management Institute. Learning at work: e-learning evolution or revolution? looks at the application of digital technology for management development - in my opinion, a relatively neglected subject to date.

Interestingly, the report considers eight distinct technology applications: blogs, e-coaching, e-books, e-learning, online discussion forums, digital videos, audio podcasts and web-based social networking. For me, the inclusion of "e-learning" in that list sticks out like a sore thumb. Perhaps I'm quibbling over language, but for me, they mean "online courses", so why don't they say so? I'd say "e-learning" is an all-embracing term for all of the applications in the above list.

The good news in the report is that e-learning is no longer the sore thumb of management development. Work-based learning remains the most commonly-used, and most valued, approach, but there have been rises in all of the digital applications since the previous report in 2007, most notably among senior managers and directors, particularly in their use of discussion forums and social networks. The report warns that organisations need to harness these applications to their own ends to ensure management development is on-strategy and not random, inconsistent, or plain wrong.

The report can be accessed here.

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