Wednesday, 22 December 2010


A few days ago, I delivered the manuscript of my new book, 101 Learning and Development Tools, so it’s perhaps fitting that this is my 101st blog post.

In researching the book, and asking for suggestions for tools, I found widespread misunderstanding of my intentions, and of the scope of the book. A colleague explained this phenomenon to me the other day, with reference to a quote from Henry Ford.

Apparently, when working on the idea of his groundbreaking, accessible motor cars for all, Ford eschewed asking prospective customers what they would want from him, reasoning that they would basically ask for a faster horse. The point being that it is often hard to articulate your needs, and especially to envision new solutions to those needs, when you don’t know what is possible; often we don’t know what we don’t know, and the need for a solution doesn’t become apparent until that solution becomes available, and a new market is formed.

I hope the need for my new book becomes apparent once it’s available – which won’t be until the Autumn of 2011, although it may be available for pre-order on Amazon by the end of summer.

In the meantime, may I take this opportunity to wish all my followers and readers the compliments of the season, and a peaceful and prosperous New Year.

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