Thursday, 15 December 2011

Being an Amazon Associate

I've just signed up to be an Amazon Associate - twice!

I have been meaning for some time to include Amazon links on this blog, and on my writing website, mainly to encourage sales of my books, and as a spin-off draw a small income as a percentage of those sales. Having just signed up the learnforever sites to do this (but I haven’t found time to create the links yet), I’ve realised that I’ve been looking at this all wrong – I’ve been thinking in terms of increasing sales of my books, rather than monetising my websites.

The second way I signed up was for my new business, Airthrey. My partner and I have spent the last few months conducted an extensive literature review of the field of learning/training evaluation, and our plan, now realised, has been to review the best-known and most useful books, as a resource for our clients. The Amazon Associate program allows us to take a small percentage of sales of all books (not just our own) that arise from us directing our clients/readers to Amazon, but the best part is, once they’ve clicked through from our site, we get a cut of everything they buy on Amazon for the next 24 hours!

So we’ve accidentally stumbled upon a new income stream – a good example of obliquity – and I’d like to encourage all my readers to click on Airthrey before doing their Amazon shopping this Xmas .

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