Evaluation has got a lot tougher. It used to be if you were evaluating learning, you reached for Kirkpatrick – his four levels of evaluation have been the gold standard for as long as most of us can remember. http://coe.sdsu.edu/eet/Articles/k4levels/index.htm
But lately this has been questioned. Don Morrison, in his 2003 book E-learning Strategies, suggested ROI (Return on Investment) was a fifth level. Don and I will have to disagree on that one – I reckon ROI is just a measurement approach for the fourth level.
Meanwhile Valerie Anderson is questioning ROI, and suggesting we should instead consider ROE (Return on Expectations). http://www.cipd.co.uk/Bookstore/_catalogue/LearningAndDevelopment/9781843981961.htm?IsSrchRes=1
Then along comes Kaliym Islam with his book on Measuring Training the Six Sigma Way – the E-learning Guru website suggests this may be a valid alternative to the whole Kirkpatrick approach.
Have I mentioned Kevin Kruse’s E-learning Guru site before? For me, it’s the best American online reference source for e-learning – often contrarian, always thought-provoking (hope you appreciate the recommendation, Kevin!)
Overall, this has to be a good thing. If learning is to be taken more seriously, we need to get more serious about its impact. This debate helps.
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