Thursday, 13 December 2012

Against the herd

When I worked for Pearson plc in the 1990s, I was part of a newly-created business, Financial Times Management, specialising in management education.  When that business was just two years old, a decision was taken no rebrand it as FT Knowledge.  There was great enthusiasm for this tie-in with the in-vogue concept of knowledge management, but I felt it was too soon to be changing and the gains from this change were at best transitory and at worst delusional. I dissented and left the company, which went on to fail.

I was reminded of this when I saw a lot of praise for the latest restyling of People Management magazine.  Haven't we just had a restyling?  Are the benefits of the latest change a worthwhile use of CIPD member subscriptions? I think I'm facing the wrong way (or is it the wrong way?) on this one too.

It's a fairly minor thing, so I haven't said anything - until now.  I suspect others feel the same, but who wants to be the solitary guardsman facing the wrong way?

In the financial markets, this can be a valuable attribute.  Warren Buffet is the classic example,and we have many in Britain too - perhaps I should move into contrarian investment management.

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